Style & Technology Trend in China's Underwear Industry

www.sweatproofunderwear.com - Sweat resistant shirt refers to the clothes close to the skin, and as a consequence they are also called "inside fashion". Underwear can be divided into three categories, namely undershirt, adjusting underwear and ornamental underwear.



Since the 1980s, with the continuous deepening of Chinese reform and opening-up, and the improvement of people's living standards, international sweat shield enterprises have begun to enter the Chinese market. In China's underwear market, the average growth rate of sales amount and sales volume of bras, warmth underwear, etc. remain around 15%-20%, far exceeding the growth level of China's GDP.



China's underwear industry started with knitted underwear and cotton jersey at the outset of reform and opening-up. After going through price war, concept war, adverting war represented by environmental underwear at the initial stage of brand pioneering, its development is gradually mature, the brand distribution and industrial pattern are initially shaped, and the item segmentation is basically completed, forming a somewhat complete industrial plate covering knitwear, warmth underwear, pajamas, T-shirt, men's underwear, etc. The scale of underwear industry has been developed. Currently, there are such popular brands as AB, Threeguns, etc. in China's underwear industry.



With the continuous increase in domestic demand for China's clothes, the underwear market is entering the segmentation age. First-tier cities gradually enter the consumption level of fashion-orientation and personalization; second-tier cities follow up, still giving consideration to the radiation effect of practical goods on subordinate cities; third-tier cities focus on practical consumption; the specialized underwear consumption in counties and cities subordinate to counties starts. The segmentation of ages will become a major segmentation orientation in recent times in underwear development, while various underwear categories ranging from personalized and fashion-oriented underwear to functional underwear are all separated from traditional underwear.



Since the underwear foreign trade and processing industry is one of many major development origins of China's underwear industry, a number of underwear can match international brands in product design, technical skill and also other aspects. But due to the lack of brand popularity, the sales prices are far lower than those of international brands. Since the period for brand cultivation and development is somewhat short, and the capability to research, develop and process products is not strong, the channel controlling ability is still weak for some brands growing up in the market.



In line with the development status of China's underwear industry recently, the market segmentation orientation and principles are gradually clear. In market segmentation, brands occupy different segmentation fields by differentiated competition approaches; the concentration degree of various segmented brands will be significantly high, and the segmented brand pattern of "national brand regional brand and personalized brand popular brand" at all levels will be formed.



With the improvement of Chinese living levels, underwear is no longer the inside clothes, but a supplement of the coat; it's a development trend to match underwear with style; the technology content in personalized goods and traditional goods is increasingly high. Excluding beauty, men's underwear should really also have such functions as body beautification and body strengthening.